Blog – Inovtech Services

Minimum Advertised Pricing (MAP) Policy Enforcement

MAP policies are often necessary for companies, as shoppers generally look for the lowest-priced goods, including for e-retail sales. However enforcement can be a challenge for brands specially on online marketplaces. Read the full article by clicking on the link.

How to Enforce MAP Pricing and Eliminate Unauthorized Sellers on Amazon

Many brands today understand the importance of enforcing MAP on Amazon – but they struggle with the execution of the strategies needed to succeed. Read the full article by clicking on the link.

Three-Step Approach to Stopping Unauthorized Online Sales

Unauthorized sales of products on third-party websites like Amazon is significantly impacting many businesses. We recommend a three-step program for addressing these unauthorized sellers Read the full article by clicking on the link.

The Top 3 Risks of Ignoring Your One Star Amazon Reviews

Think back to your most recent purchase decisions. If you’re like the majority of shoppers, chances are you spent some of your time looking at star ratings or thumbing through detailed product reviews. Over half of consumers expect responses to their online reviews, and 7 in 10 say they have changed their opinion about a brand after seeing the brand reply to a review.Read the full article by clicking on the link.

The Risks of Having a Single Amazon Seller

As a single Amazon seller you are vulnerable to a number of dirty tricks available to bad actors on the Amazon platform – and their use of them – has steadily increased over time. Just because your brand hasn’t yet been the victim of these tactics is no reason to believe that that will not change in the future. Here are just a few ways that sellers are vulnerable: Read the full article by clicking on the link.

Amazon Brand Registry – A Key to Content Control on Amazon

Amazon’s Brand Registry enables the brand owner themselves to control the content of the listing, regardless of who the seller is. Without Brand Registry, the likelihood of your product getting traction and stealing market share from the competition is far lower. Read the full article by clicking on the link.

Should We Sell Our Products “To Amazon” as a Vendor or “On Amazon” as a Third Party Seller

Selling your products to Amazon can appear to be a lucrative opportunity, however it is full of hidden potholes, curves, and various other surprises that may not be in your best interests. Read the full article by clicking on the link.

Should Product Brands Handle 3rd PArty Marketplace Sales Themselves or Work With a Partner?

Brands that aim to handle their own 3P marketplace sales should expect to manage a LOT more moving parts than they might think. It is a wise decision to partner up with a professional selling partner who has expertise handling online marketplace sales. Read the full article by clicking on the link.

7 Ways Professional Amazon 3rd Party Sellers Can Add Value to a Brand

The current Amazon sellers aren’t doing a damn thing to add any value to the brand whose products they are selling. Deciding to give a single seller exclusivity for one (or all) of your products is a decision that can solve a great deal of the problems that most brands face on Amazon.Read the full article by clicking on the link.

Why Having Fewer 3rd Party Sellers Will Increase Sales

The more sellers you have on your product listings, the less control you are going to have – which, over the long term, can negatively impact your brand, cause a price war, impair customer service, and aggravate your brick & mortar retail partners. Read the full article by clicking on the link.

How to Maximize Sales by Advertising on Amazon

Amazon makes up a massive portion of online sales. Bloomreach reports that 50% of United States shoppers start their online product search on the Amazon platform. With that volume of shoppers, there is obviously fierce competition on Amazon.One way you can make your products stand out is through paid advertising.Read the full article by clicking on the link.

How to Find a Credible 3rd Party Seller

The top 3P sellers in today’s marketplace now offer a wide range of value added services to brands.These services generally include a) Marketing strategy guidance b) MAP compliance c) Helping you to identify and remove unauthorized sellers d) Product listing optimization e) PPC campaign creation and management and much more Read the full article by clicking on the link.

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